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Same site, only blog-ier: Introducing kraft.blog

I flipped my site over last night to live officially at kraft.blog. In addition to being a more accurate domain name than “kraft.im”, it’s also a bit easier to say and share with folks.

No offense to the Isle of Man—the country for whom .im belongs—I’ve spread your fame far and wide in sharing my URL before. I’m still planning on visiting someday.

This site has always been a blog since it started in 2002. It seems to be a format I’m sticking with, so let’s call a spade a spade, eh?

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Reflections Technology

Why blogging still matters from The Boston Globe

Anyone could talk, even though not everyone was as skilled a rhetorician (or even grammarian) as the professionals populating the pages of professional newspapers. The imperfections of our posts, we hoped, would help legitimize a more human, less controlled form of public speech.

But, we thought, the most important challenge blogging posed was to the idea of the self in self-expression. Blogging was more about connecting with others than about expressing ourselves. Truth, we thought, was more likely to live in webs of ideas and responses than in the mouth of any one individual braying from soapbox, whether that soapbox was The New York Times or a blogger read by five people. By linking and commenting, we were consciously building a social space for voices in conversation.

Source: Why blogging still matters – The Boston Globe

An op-ed earlier a few months ago in the Boston Globe tries to explain why blogging still matters. I’ve started writing on here again on a regular basis—16 days in a row now—and I’ve spoken at conference (notably at the 2015 Beer Bloggers and Writers Conference) on the state of blogging.

Personal content creation is something quasi-sacred to me. It is not only a person’s externally unfiltered self-expression and voice—branding in the business sense, but it is something that is often close to their soul. It belongs to them. They have a special piece of ownership in it, either in whole as I do on my very own site or in part as wen I write for a multi-author blog.

I’ve written on this site in a blog form since 2002. Even being very active on Twitter, moderately so on Facebook, and with an account on Medium, this is my home. I want to own my self-expression. I don’t want it to be dictated to me by the particular marketing gains that Facebook hopes to realize. The independence of blogging is still important.

This is true for strictly personal sites or for single-subject sites. Blogging isn’t as trendy as it was before, but it is more critical then before in maintaining an independent voice online. The whims of social media can go in many directions. New platforms are born and die regularly. I still have a great time engaging on different platforms—new, old, active, or not (howdy Plurk!)—but I do so fully aware that the creative self-expression that I truly care about lives here on my own blog.

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The Month of Blogging

For the month of April, fellow Automattician Justin Shreve challenged the company to make a point to publish some blog post every day of the month, seven days a week.

The challenge was extremely hard, frankly. Some posts, like this one, were posted simply to follow the letter of the rule, not the spirit. Life gets in the way: there was a WordCamp, a big Jetpack security release, a surgery, a car accident, travel for weddings, travel for work. It isn’t easy nor trivial to have interesting content every day with no downtime.

I often found myself with an idea I wanted to flesh out more but posted prematurely, in one sense, because I wanted to keep up with the challenge. I’ll write more about this, but limited time tonight. (Vanessa was in a car accident today—everyone is okay, except for the car—so my schedule ran out on me.

If you didn’t keep up, here’s what I posted this month:

Thanks everyone for reading along. I’ll keep it up, though maybe not daily. I’d like to be of interest to more people than my wife (that’s a stretch) and my mom!