Knock Knock WHOIS There?

You can still have fun while being corporate and while doing legal processes. One thing that brings me joy at work is to hear of the names we come up for entities.

There’s Automattic, of course, named after Matt. We have a few subsidiaries in other countries to help streamline employment matters for Automatticians in those countries. Aut O’Mattic in Ireland, Automattoque in Canada, Ministry of Automattic in the UK, Ausomattic in Australia, and so on.

There are a couple more I really enjoy: Knock Knock Whois There, LLC and Knock Knock Whois Not There, LLC.

Knock Knock Whois There is the .blog registry, the company that “owns” the rights to .blog. KKWT will coordinate with domain registrars who will actually sell the domain names to regular folks like you and me.

The second, Knock Knock Whois Not There, LLC is our private registration provider, a company that will proxy for you when registering for a domain name so you can keep your personal information private.

For the less-techy, “whois” is an old computing term for looking up, literally, who is the person behind the user name or domains name.

Our team names are, of course, pretty random and full of backstories, but those are internal names How many people know or care that I was on the “Aurora” team? Or that our sister team that we coordinate with is “Zen”. Or that an interteam squad between the two exists called “Dash” representing the dash from A-Z? Oh, you care? You’re probably the only one. 😝 I’m now the lead of the Earth team, which is one of four “elemental” teams that work together (Earth, Air, Fire, Water).

I really appreciate that we can have fun with external, official legal names. So, often, these things are the realm of groups of people trying to either sound so bland that no one will notice, or full of random buzz words, or something else boring.


I just moved a fridge from a neighbor’s house to mine three blocks away—by pushing it on a dolly.


Little Checks

I enjoy when corporations send checks for very tiny amounts.

That Time CNN Interviews You…

Don’t tweet @Velveeta about Super Bowl queso – Video – Technology

Around Thanksgiving, Abby from CNN reached out wanting to do a story about my Internet-famous Twitter confusion and when she realized that both @Velveeta and I lived in Austin, it was the tipping point for her to fly out to visit with us.

It was quite a bit of fun for the whole interview process (amazing how much time goes into a three-minute spot). Still to this day, I haven’t met @Velveeta in person.

If you haven’t seen it, I talk about it more in-depth in this four-minute piece from 2013 and then when Kraft Foods sent me more cheese later in 2014.

I’ve had a little press about it including the New York Daily News and Digiday before, but this was the first video piece.

As @Velveeta tweeted me tonight, we’re both bracing ourselves. The Twitter mentions have already started to flow in.


This Exists.

Not just a hot dog slicer, but a Hot Dog Slic'r™.

Not just a hot dog slicer, but a Hot Dog Slic’r™.

If only I could count the times I needed something to slice a hot dog and provide a cup for ketchup all at the same time.

Gas Station Math

We spent a week in El Paso (without solid Internet, thus the radio silence here) and spotted this on the way.
Gas Station Math

I like gas station math. Per the top banner, I can get a 32 ounce fountain drink for 89¢ or per the red sign in the window. I can get a 16 ounce drink for 99¢.

I hope you all make the right decision in this and all of the crossroads you’ll face in 2016.

(And yes, I only noticed the sign because it mentioned hot dogs. 🌭)