The Journeyman – Brandon Kraft

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Reading this article from the Before in HBR re retailers should utilize on-floor sales to counter e-tailers. hbr.org/2019/01/retail…

@HEB did this well in the Mueller store’s beer/wine department. They used to have a department Twitter account that the cherry on top.

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  1. kraft
    kraft

    Though the Twitter game seemed a bit rogue. Never mentioned HEB by name anywhere…. ha

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