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mazda- why?

I have a PO Box on campus; one of the small ones that is just big enough for a CD case to fix in it. When you have a PO Box and you receive an item that is too big for the box, the USPS gives you a yellow card to give to a clerk. Today was one of those days where I was given the card. I wait in line for about 10 minutes- a short wait for the University Station. The postal clerk, who for working at a post office that has no down time, is amazingly friendly every time I see him.
He brings me the oversized item in my mailbox. It was an advertisement from Mazda for their new car. Why was it oversized? It was shipped in a DVD case because it included a free CD-R. Why? Apparently, the free CD-R will convince me to buy a new Mazda so I can play the CD-R inside of it.
So yes, ladies and gentlemen, Mazda has convinced me to buy their new car all because they sent me oversized junk mail that wouldn’t fit in a standard PO box. Even better, the mass mailing was obviously directed to the student/young adult population. What you say? Many of us live in apartments or dorms with the standard small PO Boxes? Yes, yes we do. Or better yet, we share a slightly bigger mailbox with a few other people.
In any case, good job Mazda. Not only did you spend a good amount of money on that mailing (compared to the normal piece of mass mail), you gave me something to muse about for today.

By Brandon Kraft

My life is an open-source book.

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