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My Official Statement on Pumpkin Spice Mac & Cheese

Kraft has released a new flavor of Mac & Cheese (or Kraft Dinner for my Canadian friends)—Pumpkin Spice Mac and Cheese.

Ignoring that I am finding it impossible to type “Pumpkin Spice Mac & Cheese” without having to delete “latte”, I wish to clarify my position on it.

I’ve never tried it. I don’t plan on it. Despite being my namesake and a brand that I have long, fond memories growing up surrounded by and helping me form my identity, we don’t eat much Kraft food.

My eldest is allergic to dairy, so mac and cheese just isn’t a staple in these parts.

Nevertheless, if it rocks your world, good for you. Who am I to judge? Perhaps in a couple generations, kids will be shocked to hear that we didn’t assume “pumpkin spice” when making mac and cheese.

While being the only gringo in a Latina household, we can’t believe people pay $15 for a piece of avocado toast. For us, that’s just a quick and easy snack because we always have bread and avocados handy.

But, for a generation, it is a thing. Maybe this is that too.

For me and my household, though, the only pumpkin spice anything we will be eating is my wife’s cookies. And maybe Starbucks pumpkin scone.

By Brandon Kraft

My life is an open-source book.

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