Today, we watched a movie at the Alamo Drafthouse‘s recently reopened South Lamar location which was preceded by the released-that-day Star Wars Episode VII trailer.
After it ran through, in Alamo fashion, the screen went black with text asking if we wanted to watch it again and ordering the protectionist to roll again.
Then, they aired the trailer a second time.
https://www.youtube.com/watch?v=OMOVFvcNfvE
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