This video from Google I/O today is mind-blowing. In it, Google shows off an in-development feature where Google Assistant will call some places to interact with someone on your behalf.

“Google, please make me an appointment for a haircut on Tuesday.” Ideally, I would expect Google to interact with an API that ties into the salon’s scheduling platform but so many places do not have that. In that case, Google could call and naturally interact with someone to place the appointment.

Watching this in action—I’m just amazed.